Brand performance management empowers those in charge to steer a brand holistically and in a forward-looking manner.
Back The Central Benefits
This goes beyond evaluating the brand’s past performance and outcomes; it also means tracking the multiple factors that ultimately add up to better results.
Accordingly, our brand performance score card takes into account standard numbers like brand strength or brand equity as well as a supplementary set of early indicators, which describe the brand’s current performance. We have identified three key factors that influence the success and capitalization of a brand in the future - interaction, integration and innovation. They figure in our brand monitoring.
The Brand Performance Score Card
Brand Performance Management: Improved Performance, Improved Results
Sales and earnings figures, performance indicators and derived fields of action accompanied by concrete recommendations – brand performance management identifies potentials and shows how to realize them effectively.
1. Seamless monitoring
Monitor brand status and brand performance in real-time; utilize BI systems companywide
2. Deepen insights
Correlate data across all departments; enhance KPI sets
3. Respond faster
Detect opportunities and critical issues earlier; initiate actions proactively
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4. Create more value
Implement brand stewardship; allocate budgets according to value contribution
5. Shape future markets
Unlock innovations to expand the brand experience; define new markets