At Systemic Branding we are committed to reliable results that stay strictly on time and on budget. This applies to full commissions and to projects that we undertake with other partner companies.
As dedicated team players, we are happy to cooperate with any partner recommended by the client; alternatively, we gladly support the identification of other project-relevant companies, mainly solution providers in the field of enterprise marketing and media asset management, business intelligence and targeting as well as market and media research.
Objectivity and independence are of paramount importance. However, in the course of the years, a network of highly efficient partners has been established whose attitudes fit perfectly with our approach and whose portfolios extend and deepen what we are able offer to our clients.
CPC is one of our partners for change management in larger, multinational companies where continuous improvement of corporate culture as well as strategic realignments are major tasks. Aspects that might be covered in that context are management style, cooperation within the company, service orientation of its employees or corporate values.
Landor is one of our partners to help clarify and shape the drivers of a brand, i.e. its values, identity and what it offers specifically. Their skills extend from the identification of new markets or customer segments to the development and adjustment of brand and business strategies. Support during global rollout is provided by their network.
Fuenfwerken is one of our partners for design and communication. They support us in visualizing even highly complex facts in catchy ways and in applying what is learned quickly to effective internal and external campaigns. Their awards show how successful they are.
SapientNitro is one of our partners who helps translate a defined brand experience into exciting customer stories and fascinating applications: narrative interconnections of touch-points create a unique experience that goes far beyond marketing communications and multi-channel commerce.
BrandMaker is one of our partners for marketing resource management. We value their skills in the technical realization of brand portals and marketing management tools and rely on their expertise when it comes to automation of print and web media.
IgnitionOne is one of our partners for both cross media and cross touch-point targeting. Their team offers out-of-the-box solutions that optimize content delivery and resulting brand experiences within a short time frame; they can do this by integrating and aggregating user and client profiles in their systems.
IBM is one of our partners for enterprise marketing systems. All sales and marketing processes can be mapped perfectly on their software and easily expanded with product information and data related to customers, campaigns and media assets. Based on individual business rules, even multi-national corporations can now benefit from event-driven automation of the entire marketing system, including tracking.
Oracle is one of our partners in the business intelligence sector. Multi-channel, multi-touch-point and multi-site KPIs become a critical success factor especially for OEMs; the challenge is to gather and evaluate such data in real time across a plethora of systems. Most profitable customer, next buying interest, best performing product, most attractive sub-brand, most productive employee or sales partner–the dashboard shows what is happening live.
Beyond is one of our partners for technical benchmarks, the screening of solution providers and feasibility studies. Reviewing requirement and specification documents is also part of their portfolio. Their programmers support us in setting up and customizing dashboards and integrating existing systems.
Ethority is one of our partners for social media monitoring: brand performance management requires that an eye be kept on the connected customer who has more influence on brands and products than ever before. Live monitoring facilitates the early detection of critical matters and swift reaction time to prevent small issues from turning into problems.
Millward Brown is one of our partners helping measure brand performance and brand equity compared with the market’s key competitors. Referring to their brand dynamics database offers substantial insights in relation to, say, the relevance of a particular positioning, the perceived uniqueness or development potential of a brand.
GfK is one of our partners helping integrate a lifestyle perspective with brand experience management and adding consumer motivation and behavior into planning. The optimization of categories, channels and touch-points alongside the buying process is in fact much more effective if we know in detail what makes the customer tick.
Nielsen is one of our partners helping track the impact of advertising claims and brand messages. Reach in different media and the value attributed to a brand by the consumer must play a role in brand performance management and the resulting optimization of offline and online channels.